Sample report

The page your board actually reads

One page, four numbers, two charts and the three things worth doing next. This is what VCA reporting looks like when it goes to a board, a sponsor, a corporate donor or a grant committee.

Sample one-page donor report for a fictional nonprofit, Sweetgum Community Table. Headline: we’re keeping more donors than ever, but first-time donors are still slipping away. Four figures: $494K raised in 2025, 780 donors, 45.9% donor retention and 117 monthly sustainers. A line chart shows retention rising from 21% in 2021 to 46% in 2025 while first-time donor retention stays near 26%. A bar chart shows 12% of donors gave 61% of the dollars. Three recommendations: fix the second gift, steward the top 95 donors, and keep growing monthly giving. — An illustration, not a client’s data. Sweetgum Community Table is a fictional food nonprofit, and every donor and dollar behind this page is synthetic.

For a grant application

Who you serve, whether it works, and what the money buys

The same approach on a grant request: reach by role, four years of growth, outcomes measured before and after, and an ask with the cost per person printed where a program officer can check it.

Sample one-page grant request for a fictional first-responder wellness program. Headline: 412 first responders and their families came to us in 2025, and 96 more are waiting. Bars show people served by role, from 118 firefighters to 22 corrections officers and 55 family members. Columns show reach growing from 148 in 2022 to 412 in 2025. Outcomes: average stress fell from 7.2 to 4.1 out of 10, 87% would come back or refer a colleague, and 71% still use a skill at six months. The request: $75,000 serves about 64 more responders, at $1,180 per person. — An illustration, not a client’s data. Station Seven Wellness is a fictional program, and every number on this page is invented. Why graphics like these beat a spreadsheet: Nobody on the board reads row 47.

Built to be read in a minute

Most board reports are a spreadsheet export with a logo on top. This one leads with the answer: what changed, why it matters and what to do about it. Every number on it comes straight from the donor database and traces back to the gifts behind it.

The headline is a real one for plenty of small nonprofits. Retention is climbing, so the organization keeps more of its donors every year. First-time donors are still the leak: three in four never give a second gift. A board can act on that. It can’t act on a table of totals.

Same data, different reader

For a board: trends, risks and the decisions in front of them, on one page they’ll actually open before the meeting.
For a sponsor: what the sponsorship made possible, who showed up and how this year compares to last.
For a corporate donor: what the gift funded, with the numbers their own community-giving report needs, in a form they can forward.

Where it comes from

It’s built from your CRM, whether that’s Little Green Light, Bloomerang or a spreadsheet that’s been doing a CRM’s job for years. A report like this is the monthly reporting in the Data and Web + data retainers.

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